Spends: Total Amount

In Spends: Total Amount events, members must spend a cumulative dollar amount over one or more transactions that meets (or exceeds) the spend amount specified by the Minimum Spend Amount restriction to earn the outcomes associated with the rule.

Take note of the following:

• The spend amount is the total cost of the items in the qualifying transactions. Taxes may or may not be included in the total amount. During system setup, the SessionM delivery team determines whether the cost of taxes is included in determining the spend amount. By default, the cost of taxes is not included.

• Purchases can be spread over multiple transactions. For example, your brand runs a promotion where members who spend at least $200 during the month of May earn a 20% discount on a future purchase. A member spends $50 on May 1, $75 on May 9, $100 on May 17. The May 17th purchase earns the member the outcome (the 20% discount on a future purchase).

• Members can earn the outcome multiple times. Using the example above, a member who spends $600 in the May earns the outcome 3 times. This can be in a single purchase or spread across several purchases during May.

• Make sure that you specify a value for the Minimum Spend Amount restriction that replaces the default value of 1 cent. Leaving the default value in place can lead to situations where an outcome is awarded for each penny spent.

Core restrictions

Spends: Total Amount events are constrained by the restrictions listed below.

• Minimum Spend Amount

  Specifies the dollar amount that members must spend to earn the outcome. This value may or may not include tax, as determined by the tax included setting for your loyalty program. See Minimum Spend Amount for a detailed description.

Ancillary restrictions

The following ancillary restrictions further constrain Spends: Total Amount events.

• Consecutive

• Frequency Cap

• Max Event Rate

• Prerequisite Behavior

• Qualifying Channels

• Qualifying Context

• Qualifying Day of the Week

• Qualifying Discount Code

• Qualifying Locations

• Qualifying Payment Types

• Qualifying Start and End Dates

• Qualifying Time of the Day

• Timeframe

Example

Your brand wants to challenge low-spending members to spend more with a considerable reward when they reach a significant spending threshold in a specified amount of time. Members who spend $500 in May receive a $100 reward card.